The Conifer Blog

Changing of the Guard — Gen Z Entering Buying Power Image

Ethnography

10 Feb 2022

Changing of the Guard — Gen Z Entering Buying Power

Ping Pong Tables and “Beer Fridays” Aren’t Enough: The Human Element in Employer Branding Image

Leadership

21 Dec 2021

Ping Pong Tables and “Beer Fridays” Aren’t Enough: The Human Element in Employer Branding

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW? Image

Habit & Behavior

18 Dec 2021

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW?

Frameworks for Change: Understanding Consumer Behavior and Habits Image

Habit & Behavior

11 Nov 2021

Frameworks for Change: Understanding Consumer Behavior and Habits

Getting the Unvarnished Truth Image

Habit & Behavior

15 Oct 2021

Getting the Unvarnished Truth

All the Feels: Tuning-in to Emotions in Research Image

Habit & Behavior

31 Aug 2021

All the Feels: Tuning-in to Emotions in Research

Stakeholder Wrangling 101: The RACI Framework Image

Research Best Practices

21 Jul 2021

Stakeholder Wrangling 101: The RACI Framework

How Conifer Does Agile Research Image

Research Best Practices

17 Jun 2021

How Conifer Does Agile Research

Post-Pivot: What To Do When Your Data Becomes Dated Image

Research Best Practices

28 May 2021

Post-Pivot: What To Do When Your Data Becomes Dated

Can Innovation Work From Home? Digital Ideation 101 Image

Research Best Practices

22 Mar 2021

Can Innovation Work From Home? Digital Ideation 101

Better Together: Quant & Qual Image

Research Best Practices

25 Feb 2021

Better Together: Quant & Qual

From Awkward to Insight: Exploring Discomfort in Research Image

Ethnography

29 Jan 2021

From Awkward to Insight: Exploring Discomfort in Research