The Conifer Blog (2)

Changing of the Guard — Gen Z Entering Buying Power Image

Ethnography

Changing of the Guard — Gen Z Entering Buying Power

Ping Pong Tables and “Beer Fridays” Aren’t Enough: The Human Element in Employer Branding Image

Leadership

Ping Pong Tables and “Beer Fridays” Aren’t Enough: The Human Element in Employer Branding

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW? Image

Habit & Behavior

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW?

Frameworks for Change: Understanding Consumer Behavior and Habits Image

Habit & Behavior

Frameworks for Change: Understanding Consumer Behavior and Habits

Getting the Unvarnished Truth Image

Habit & Behavior

Getting the Unvarnished Truth

All the Feels: Tuning-in to Emotions in Research Image

Habit & Behavior

All the Feels: Tuning-in to Emotions in Research

Stakeholder Wrangling 101: The RACI Framework Image

Research Best Practices

Stakeholder Wrangling 101: The RACI Framework

How Conifer Does Agile Research Image

Research Best Practices

How Conifer Does Agile Research

Post-Pivot: What To Do When Your Data Becomes Dated Image

Research Best Practices

Post-Pivot: What To Do When Your Data Becomes Dated

Can Innovation Work From Home? Digital Ideation 101 Image

Research Best Practices

Can Innovation Work From Home? Digital Ideation 101

Better Together: Quant & Qual Image

Research Best Practices

Better Together: Quant & Qual

From Awkward to Insight: Exploring Discomfort in Research Image

Ethnography

From Awkward to Insight: Exploring Discomfort in Research