Your research is only as good as your participants, and making sure you have found the right respondents in your sample...

    2020 has awakened the sleeping giant of remote qualitative research methods. The global pandemic is forcing online...

    Our job as researchers and consultants is to interpret and translate parts and pieces of the world for our clients. We...

    Adaptability and flexibility are the core needs of today’s research and insights teams. In the shadow of COVID-19, teams...

    The efforts to mitigate COVID-19 continue, and the world is collectively finding different ways to adhere to the rules of...

    The world around us is complex. How people make decisions, what the next best step in an experience should be, how...

    It’s 2020, and in a world caught in the throes of the coronavirus pandemic, remote research tools are becoming our saving...

    The consumer and end user is at the heart of all research. In order to stay relevant and successful, brands and the...

    Humans complete millions of unconscious tasks every single day. Most of the time they can't explain why they do the...

    One size doesn't fit all when it comes to your business question. At Conifer, our methodologies are a perfect mix of...