The Conifer Blog

Can Creative Ideation Work From Home? Idea Generation 101 Image

Research Best Practices

25 Jan 2024

Can Creative Ideation Work From Home? Idea Generation 101

Remote Control: The American Work Scenario Image

Ethnography

25 Oct 2023

Remote Control: The American Work Scenario

Which Came First: Quant or Qual? Image

Research Best Practices

21 Aug 2023

Which Came First: Quant or Qual?

Getting the Unvarnished Truth Image

Habit & Behavior

22 Jun 2023

Getting the Unvarnished Truth

Stakeholder Wrangling 101: The RACI Framework Image

Research Best Practices

24 Apr 2023

Stakeholder Wrangling 101: The RACI Framework

An Invisible, Moving Target: Studying the Culture of Tech Image

Ethnography

08 Mar 2023

An Invisible, Moving Target: Studying the Culture of Tech

The Sweet Spot Between Rigor and Agility Image

Leadership

15 Feb 2023

The Sweet Spot Between Rigor and Agility

The Modern Shape of Research: Non-traditional Research Methods To Spark Creativity Image

Habit & Behavior

13 Jan 2023

The Modern Shape of Research: Non-traditional Research Methods To Spark Creativity

6 Things to Look For When Identifying Unmet Needs Image

Ethnography

16 Nov 2022

6 Things to Look For When Identifying Unmet Needs

Customer Journeys — 5 Ways to 5E's Image

Innovation

19 Oct 2022

Customer Journeys — 5 Ways to 5E's

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle Image

Design Research

17 Aug 2022

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle

Curiosity May Kill the Cat, But it Doesn't Kill the Project! Image

Innovation

26 Jul 2022

Curiosity May Kill the Cat, But it Doesn't Kill the Project!