The Conifer Blog

Habit & Behavior

18 Dec 2021

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW?

Habit & Behavior

11 Nov 2021

Frameworks for Change: Understanding Consumer Behavior and Habits

Habit & Behavior

15 Oct 2021

Getting the Unvarnished Truth

Research Best Practices

27 Sep 2021

Which Came First Quant or Qual?

Habit & Behavior

31 Aug 2021

All the Feels: Tuning-in to Emotions in Research

Research Best Practices

21 Jul 2021

Stakeholder Wrangling 101: The RACI Framework

Research Best Practices

17 Jun 2021

How Conifer Does Agile Research

Research Best Practices

28 May 2021

Post-Pivot: What To Do When Your Data Becomes Dated

Research Best Practices

22 Mar 2021

Can Innovation Work From Home? Digital Ideation 101

Research Best Practices

25 Feb 2021

Better Together: Quant & Qual

Ethnography

29 Jan 2021

From Awkward to Insight: Exploring Discomfort in Research

Innovation

12 Jan 2021

Why You Need to Build a Customer Journey Map — Conifer's 5E Model