The Conifer Blog

Innovation

19 Oct 2022

Customer Journeys — 5 Ways to 5E's

Design Research

17 Aug 2022

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle

Innovation

26 Jul 2022

Curiosity May Kill the Cat, But it Doesn't Kill the Project!

Ethnography

06 Jul 2022

Balancing Act: Readjusting to Hybrid Work

Ethnography

15 Jun 2022

Immersive Research: First-Hand Experience Inspires Change

Ethnography

26 May 2022

Aligning Together Apart: Designing Better Cross-Functional Collaboration

Innovation

26 Apr 2022

Cracker Jack Gems of Innovation Jargon

Leadership

16 Mar 2022

Connecting the Workplace Ethnography Dots with Evan Hanover

Ethnography

10 Mar 2022

Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research

Ethnography

10 Feb 2022

Changing of the Guard — Gen Z Entering Buying Power

Leadership

21 Dec 2021

Ping Pong Tables and “Beer Fridays” Aren’t Enough: The Human Element in Employer Branding

Habit & Behavior

18 Dec 2021

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW?