The Conifer Blog

Which Came First: Quant or Qual? Image

Research Best Practices

21 Aug 2023

Which Came First: Quant or Qual?

An Invisible, Moving Target: Studying the Culture of Tech Image

Ethnography

08 Mar 2023

An Invisible, Moving Target: Studying the Culture of Tech

The Modern Shape of Research: Non-traditional Research Methods To Spark Creativity Image

Habit & Behavior

13 Jan 2023

The Modern Shape of Research: Non-traditional Research Methods To Spark Creativity

6 Things to Look For When Identifying Unmet Needs Image

Ethnography

16 Nov 2022

6 Things to Look For When Identifying Unmet Needs

Customer Journeys — 5 Ways to 5E's Image

Innovation

19 Oct 2022

Customer Journeys — 5 Ways to 5E's

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle Image

Design Research

17 Aug 2022

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle

Curiosity May Kill the Cat, But it Doesn't Kill the Project! Image

Innovation

26 Jul 2022

Curiosity May Kill the Cat, But it Doesn't Kill the Project!

Balancing Act: Readjusting to Hybrid Work Image

Ethnography

06 Jul 2022

Balancing Act: Readjusting to Hybrid Work

Immersive Research: First-Hand Experience Inspires Change Image

Ethnography

15 Jun 2022

Immersive Research: First-Hand Experience Inspires Change

Aligning Together Apart: Designing Better Cross-Functional Collaboration Image

Ethnography

26 May 2022

Aligning Together Apart: Designing Better Cross-Functional Collaboration

Cracker Jack Gems of Innovation Jargon Image

Innovation

26 Apr 2022

Cracker Jack Gems of Innovation Jargon

Connecting the Workplace Ethnography Dots with Evan Hanover Image

Leadership

16 Mar 2022

Connecting the Workplace Ethnography Dots with Evan Hanover