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An Invisible, Moving Target: Studying the Culture of Tech
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Research Best Practices
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Design Research
17 Aug 2022
Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle
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Ethnography
10 Mar 2022
Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research
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Ethnography
10 Feb 2022
Changing of the Guard — Gen Z Entering Buying Power
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Habit & Behavior
18 Dec 2021
Market Segmentation Is Always Important — But Why Do I Need to Reset NOW?
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Research Best Practices
27 Sep 2021
Which Came First Quant or Qual?
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Research Best Practices
21 Jul 2021
Stakeholder Wrangling 101: The RACI Framework
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Research Best Practices
17 Jun 2021
How Conifer Does Agile Research
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Research Best Practices
28 May 2021
Post-Pivot: What To Do When Your Data Becomes Dated
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Research Best Practices
22 Mar 2021
Can Innovation Work From Home? Digital Ideation 101
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Research Best Practices
25 Feb 2021
Better Together: Quant & Qual
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Leadership
30 Oct 2020
What Makes an Insight Truly "Actionable"?
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Ethnography
18 Sep 2020
Safely Resuming F2F Research
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