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An Invisible, Moving Target: Studying the Culture of Tech Image

Ethnography

08 Mar 2023

An Invisible, Moving Target: Studying the Culture of Tech

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle Image

Design Research

17 Aug 2022

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle

Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research Image

Ethnography

10 Mar 2022

Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research

Changing of the Guard — Gen Z Entering Buying Power Image

Ethnography

10 Feb 2022

Changing of the Guard — Gen Z Entering Buying Power

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW? Image

Habit & Behavior

18 Dec 2021

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW?

Stakeholder Wrangling 101: The RACI Framework Image

Research Best Practices

21 Jul 2021

Stakeholder Wrangling 101: The RACI Framework

How Conifer Does Agile Research Image

Research Best Practices

17 Jun 2021

How Conifer Does Agile Research

Post-Pivot: What To Do When Your Data Becomes Dated Image

Research Best Practices

28 May 2021

Post-Pivot: What To Do When Your Data Becomes Dated

Can Innovation Work From Home? Digital Ideation 101 Image

Research Best Practices

22 Mar 2021

Can Innovation Work From Home? Digital Ideation 101

Better Together: Quant & Qual Image

Research Best Practices

25 Feb 2021

Better Together: Quant & Qual

What Makes an Insight Truly

Leadership

30 Oct 2020

What Makes an Insight Truly "Actionable"?

Safely Resuming F2F Research Image

Ethnography

18 Sep 2020

Safely Resuming F2F Research