The Conifer Blog

The Value of a Framework for Business Success Through Turbulent Times Image

Innovation

30 Jan 2024

The Value of a Framework for Business Success Through Turbulent Times

Can Creative Ideation Work From Home? Idea Generation 101 Image

Research Best Practices

25 Jan 2024

Can Creative Ideation Work From Home? Idea Generation 101

Remote Control: The American Work Scenario Image

Ethnography

25 Oct 2023

Remote Control: The American Work Scenario

Which Came First: Quant or Qual? Image

Research Best Practices

21 Aug 2023

Which Came First: Quant or Qual?

Getting the Unvarnished Truth Image

Habit & Behavior

22 Jun 2023

Getting the Unvarnished Truth

Stakeholder Wrangling 101: The RACI Framework Image

Research Best Practices

24 Apr 2023

Stakeholder Wrangling 101: The RACI Framework

An Invisible, Moving Target: Studying the Culture of Tech Image

Ethnography

08 Mar 2023

An Invisible, Moving Target: Studying the Culture of Tech

The Sweet Spot Between Rigor and Agility Image

Leadership

15 Feb 2023

The Sweet Spot Between Rigor and Agility

The Modern Shape of Research: Non-traditional Research Methods To Spark Creativity Image

Habit & Behavior

13 Jan 2023

The Modern Shape of Research: Non-traditional Research Methods To Spark Creativity

6 Things to Look For When Identifying Unmet Needs Image

Ethnography

16 Nov 2022

6 Things to Look For When Identifying Unmet Needs

Customer Journeys — 5 Ways to 5E's Image

Innovation

19 Oct 2022

Customer Journeys — 5 Ways to 5E's

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle Image

Design Research

17 Aug 2022

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle