The Conifer Blog | Research Best Practices

Which Came First: Quant or Qual? Image

Research Best Practices

Which Came First: Quant or Qual?

Stakeholder Wrangling 101: The RACI Framework Image

Research Best Practices

Stakeholder Wrangling 101: The RACI Framework

An Invisible, Moving Target: Studying the Culture of Tech Image

Ethnography

An Invisible, Moving Target: Studying the Culture of Tech

The Sweet Spot Between Rigor and Agility Image

Leadership

The Sweet Spot Between Rigor and Agility

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle Image

Design Research

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle

Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research Image

Ethnography

Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research

Changing of the Guard — Gen Z Entering Buying Power Image

Ethnography

Changing of the Guard — Gen Z Entering Buying Power

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW? Image

Habit & Behavior

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW?

How Conifer Does Agile Research Image

Research Best Practices

How Conifer Does Agile Research

Post-Pivot: What To Do When Your Data Becomes Dated Image

Research Best Practices

Post-Pivot: What To Do When Your Data Becomes Dated

Better Together: Quant & Qual Image

Research Best Practices

Better Together: Quant & Qual

What Makes an Insight Truly

Leadership

What Makes an Insight Truly "Actionable"?