The Conifer Blog

Which Came First: Quant or Qual? Image

Research Best Practices

Which Came First: Quant or Qual?

An Invisible, Moving Target: Studying the Culture of Tech Image

Ethnography

An Invisible, Moving Target: Studying the Culture of Tech

The Modern Shape of Research: Non-traditional Research Methods To Spark Creativity Image

Habit & Behavior

The Modern Shape of Research: Non-traditional Research Methods To Spark Creativity

6 Things to Look For When Identifying Unmet Needs Image

Ethnography

6 Things to Look For When Identifying Unmet Needs

Customer Journeys — 5 Ways to 5E's Image

Innovation

Customer Journeys — 5 Ways to 5E's

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle Image

Design Research

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle

Curiosity May Kill the Cat, But it Doesn't Kill the Project! Image

Innovation

Curiosity May Kill the Cat, But it Doesn't Kill the Project!

Balancing Act: Readjusting to Hybrid Work Image

Ethnography

Balancing Act: Readjusting to Hybrid Work

Immersive Research: First-Hand Experience Inspires Change Image

Ethnography

Immersive Research: First-Hand Experience Inspires Change

Aligning Together Apart: Designing Better Cross-Functional Collaboration Image

Ethnography

Aligning Together Apart: Designing Better Cross-Functional Collaboration

Cracker Jack Gems of Innovation Jargon Image

Innovation

Cracker Jack Gems of Innovation Jargon

Connecting the Workplace Ethnography Dots with Evan Hanover Image

Leadership

Connecting the Workplace Ethnography Dots with Evan Hanover