The Conifer Blog

Innovation

Customer Journeys — 5 Ways to 5E's

Design Research

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle

Innovation

Curiosity May Kill the Cat, But it Doesn't Kill the Project!

Ethnography

Balancing Act: Readjusting to Hybrid Work

Ethnography

Immersive Research: First-Hand Experience Inspires Change

Ethnography

Aligning Together Apart: Designing Better Cross-Functional Collaboration

Innovation

Cracker Jack Gems of Innovation Jargon

Leadership

Connecting the Workplace Ethnography Dots with Evan Hanover

Ethnography

Tricks to Boost Participant Engagement in Qualitative and Ethnographic Research

Ethnography

Changing of the Guard — Gen Z Entering Buying Power

Leadership

Ping Pong Tables and “Beer Fridays” Aren’t Enough: The Human Element in Employer Branding

Habit & Behavior

Market Segmentation Is Always Important — But Why Do I Need to Reset NOW?