Conifer Research

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    The word "prototype" can mean just about anything. It can mean rubber bands, paper clips, and pipe-cleaners from an...

    Being tasked with filling an innovation pipeline can be exciting, inspiring, but also daunting. The opportunity to pave...

    Tearing into a gift or unwrapping a new purchase is a high emotion and high stakes moment. Consumers may bring...

    Wouldn’t having an unlimited amount of time and spend for your research projects be great? Imagine the problems that...

    In the Insights & Research world we’re often “blessed” with a bounty of “data.” Data helps us identify emerging trends or...

    Looking for a way to work towards your teams’ next product innovation? If I offered up rapid prototyping of a new product...

    It’s natural to be reactive in our jobs. Trends move quickly and priorities can move quicker still. Keeping up with the...

    Organizing information can be a daunting task. At times, it’s easy to get caught up in the details and lose sight of the...

    The 5E model is a framework for breaking down the full user experience with a product or service. These models help us...