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Ethnographic Insights & Business Transformation

Posted by Conifer Research on February 20, 2020

Topics: Ethnographic Research

One size doesn't fit all when it comes to your business question. At Conifer, our methodologies are a perfect mix of design research and anthropology. No matter the vertical, brand, or challenge, we use our experience to create a custom solution.

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Our research approach brings us as close to the action, contexts and moments of truth as possible. We bring our clients along with us into the field and bring user stories to life to get the full, immersive, holistic experience to inspire their business decisions. You can read as much as you'd like about people, places, and culture, but until you've lived your research and insights through an ethnographic lens, you won't have a full understanding.

Ultimately our goal is to help transform our client's organizations not by just providing insights, but also a plan for what to DO with these insights. We have the opportunity through design research and other ethnographic approaches to prevent people from wasting their time, wasting their money, or doing things that are contradicted by the values and beliefs of those they're trying to reach.


Click below to learn more about user-centered research, ethnographic and design research methods. 

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